Ad budget calculator

How many orders should a BDT 10,000 ad budget bring? Put in your numbers and see. The most important thing it shows is the lowest % of people you need to turn into orders to avoid a loss.

Monthly ad budgetBDTCPM, the cost of 1,000 viewsUsually BDT 80 to 200 in BangladeshBDTCTR, the % of people who clickBelow 1% means the creative is weak%CVR, the % of clickers who order2 to 5% is common; if you don't know, keep 3%Average order valueBDTProfit margin per orderWhat's left after product and delivery costs%

Expected orders

Cost per order (CPA)

BDT 267

Net profit per month

BDT 12,500

Impressions: 83,333
Clicks: 1,250
Cost per click (CPC): BDT 8
ROAS (revenue ÷ spend): 5.6x

The one number to remember

To avoid a loss on this budget, at least 1.33% of the people who click have to place an order. That's 17 a month. That's a realistic target.

Where this maths can go wrong

CPM, CTR and CVR are all guesses. In the first month, while you don't know your real numbers yet, don't make decisions with this tool. Instead, see which number flips the whole picture when you change it a little. Usually it's CVR.

A weak CVR is almost never the ad's fault. It's the page after the click. A slow page, no price shown, too many buttons, a hassle to send money, and silence after paying: these five are where most orders are lost.

What to do in the first month: don't put the whole budget on one creative. Split it across three angles: problem-led, result-led and offer-led. After 3 to 4 days, move the rest of the money to whichever one gets results cheapest.

In this maths CVR makes the biggest difference, and CVR is decided on the page after the click. We build the landing page, the bKash checkout and the thank-you page, and an order is confirmed only after the payment is verified.

See funnel pages